Anzora

Keep your head above water! Don't use water to keep your hair tidy. It rots the hair and causes scurf. Use Anzora, the finest hair fixative known. Keeps the hair in place from morn to night, and the scalp clean. Just use a little Anzora in the morning and there'll be no need to touch your hair again...
Source: Weekly Illustrated. May 11, 1935.